Chris has exceptional knowledge of product innovation and the role data and creativity plays in future strategies. He leads a team of strategists, analysts and trend forecasters to deliver actionable content, analysing shifts in consumer behaviour and how it drives product design and experiences.

An accomplished trend forecaster and graphic designer, Chris has worked across the fashion industry for 26 years, presenting and consulting for brands, retailers and manufacturers across the world. His experience includes roles at Tommy Hilfiger and MTV Europe.

A lover of extreme sports, Chris spends his time snowboarding or downhill mountain biking.